With the dawn of 2025, the UN Tourism has shared its enchanting selection of Europe’s Best Tourism Villages, showcasing the continent’s stunning rural landscapes.
Amid the ongoing challenges of overtourism, iconic cities like Venice and Amsterdam have taken measures, including day tripper taxes and limits on short-term rentals, to help preserve their charm.
Responsible Travel and Unique Experiences
However, the influx of tourists can often create a less-than-ideal experience in these famous locales, leaving visitors feeling overwhelmed and residents frustrated as public services become strained.
In light of these issues, the UN Tourism has dedicated efforts since 2021 to encourage responsible travel—empowering travelers to work alongside local communities to maintain their unique cultural fabric.
Through their annual recognition of distinguished villages, they hope to inspire visits to those hidden gems off the beaten path, where tourism becomes a vehicle for celebrating diversity, nurturing community potential, and protecting natural ecosystems.
UN Tourism Secretary-General Zurab Pololikashvili emphasizes the importance of tourism not just as an economic sector, but as a powerful force for unity and empowerment among rural populations.
He notes that the Best Tourism Villages initiative not only honors these exceptional destinations but also highlights the positive changes tourism can spark within communities.
Exploring Europe’s Hidden Jewels
This year, the list features 55 villages from around the globe, with 14 nestled within Europe.
Let’s dive into these delightful retreats where you can sip on local wines, rejuvenate in tranquil wellness retreats, and embark on scenic adventures.
- ST.
JOHANN IN TIROL, AUSTRIA:
Perched in the picturesque Kitzbühel Alps at an elevation of 659 meters, St. Johann in Tirol offers a delightful blend of history and outdoor fun.Dating back to the 6th and 7th centuries, this bustling market town is a year-round playground for enthusiasts of both winter sports and summer pursuits, including hiking and mountain biking, all of which boost the local economy.
- KALOPANAGIOTIS, CYPRUS: Tucked away in the beautiful Marathasa valley, Kalopanayiotis captivates with its traditional architecture and breathtaking vistas.
Visitors can engage in the age-old craft of halloumi production, enjoy local wines, and soak in the region’s therapeutic hot springs, renowned for their healing properties for centuries.
- ANOGEIA, GREECE: A captivating village steeped in legend and rich cultural heritage.
Visitors can explore ecotourism opportunities guided by certified nature experts, who reveal the mysteries of the local ecosystems while sharing the area’s storied past.
- SAN CASCIANO DEI BAGNI, ITALY: Renowned for its revitalizing thermal waters, San Casciano dei Bagni also features a forward-thinking cycling initiative that promotes sustainable travel.
Adventurous visitors can explore the stunning Tuscan landscape on e-bikes, forging memorable connections with the region’s natural beauty.
- ÓBIDOS, PORTUGAL: With its striking castle and architectural diversity—including Gothic, Renaissance, and Baroque influences—Óbidos enchants tourists year-round.
The village buzzes with vibrant events like the Chocolate Festival and the Medieval Market, celebrating its rich cultural tapestry.
- MURA, SPAIN: Nestled in the scenic Bages region, Mura serves as a gateway to breathtaking natural parks and showcases its viticulture through unique stone wine presses.
Whether you’re a seasoned hiker or a casual wanderer, Mura offers trails that cater to enthusiasts at every level.
- SPLÜGEN, SWITZERLAND: At an impressive height of 1,450 meters, Splügen presents outdoor adventures alongside initiatives that honor the region’s natural beauty and cultural richness.
Here, travelers can enjoy locally brewed delights while participating in responsible tourism practices.
- ORMANA, TÜRKİYE: Enchants visitors with its unique Button Houses and nearby historical ruins.
Pioneering sustainable tourism, this village has established a Dark Sky Park, perfect for those eager to stargaze under pristine skies.
- URYCH, UKRAINE: Celebrated for its remnants of the historic Tustan fortress, inviting visitors to dive into traditional customs and crafts.
Surrounded by stunning natural landscapes, the village offers a glimpse into its rich heritage.
Nature and Culture Await
Take a journey to these beautiful villages, where the delight of winemaking, the serenity of natural springs, and a wealth of cultural treasures beckon to be discovered!
Source: Euronews