As the enchanting landscape of Petra comes into view, the Rainbow Tomb’s vivid colors invite adventurers to delve deep into its rich history.
The dramatic entryway, flanked by towering canyon walls of cinnamon hues, beckons visitors along the winding paths of Wadi Musa.
Turning the corner from the canyon’s shadow, I am met with a breathtaking sight—Petra’s magnificence unfolds before me.
The Monastery stands tall, while the soft tones of nearby tombs are captivating in their own right.
The ancient echoes of the Nabataeans fill the air, crafted aqueducts narrate tales of ingenuity and survival, and the whisper of caves recalls the lives once lived in this remarkable land.
My heart races as I admire the intricately designed Treasury, a testament to artistry frozen in time.
Gender Dynamics in Jordan’s Tourism
Amidst this historical wonder, a striking woman captures my attention at the gates of the Rose City.
With an air of confidence, she dons her ‘Classic Guide’ badge and leads tours highlighting Petra’s cultural and historical treasures.
She is a true representation of modern empowerment in an evolving world.
The rise of solo female travelers venturing through Jordan suggests a growing market in the tourism sector, ripe with possibilities.
Challenging Tradition: Women Guides in Jordan’s Male-Dominated Tourism Sector
Fatima Al Nawafleh has poured her heart into guiding visitors through Petra over the last four years.
For her, wearing a hijab every day strengthens her identity rather than limits her aspirations.
As one of the few female figures in Jordan’s largely male-driven tourism industry, she stands as a pioneer.
Many women are hindered not by religious constraints but by deeply rooted societal expectations that dictate traditional roles within households.
The hesitation from families to support daughters interested in outdoor pursuits, especially those involving camping or hiking in remote areas, poses a formidable challenge.
Nonetheless, an increasing number of women in Jordan are pushing against these societal barriers.
With the surge in desire for female-led travel experiences, new avenues are opening for women to not only engage in but also lead tours that showcase Jordan’s stunning wilderness, historic sites, and rich cultural heritage.
Defying Stereotypes: Women Guides Navigating Traditional Expectations
In response to the expanding interest in female-led experiences, Ayman Abd Alkareem, co-founder and CEO of Experience Jordan, has initiated a program to create and promote women-led travel ventures.
This initiative empowers local women to become certified guides, growing from just one female adventure guide at the company’s start to six today—a testament to changing dynamics in the tourism landscape.
While some women harbor concerns about safety and cultural acceptance when exploring outside their homes, there is a noticeable shift in societal views.
The increased presence of female guides is beginning to normalize their role in Jordan’s tourism sector.
Women-oriented tour groups further this movement by offering insights into local female initiatives, helping travelers understand cultural subtleties that often go unnoticed.
These groups provide women with unique opportunities to connect with the daily lives of local women, bridging cultural gaps and enhancing their travel experiences.
One of the trailblazers in this movement is Wafa’a El Khativ, a fearless guide with Experience Jordan.
As we navigate the stunning waters of Wadi Ghuweir on our way to the Feynan Eco-Lodge, she reflects on the male-dominated workforce in this sector and the traditional mindsets that present obstacles, especially in more remote areas.
Though the Eco-Lodge employs locals, including women to craft artisanal products, the support for female tour leaders remains limited.
The preference for hiring male local guides reveals an entrenched male ego in certain communities, posing challenges for El Khativ’s aspirations.
Despite these hurdles, her passion for adventure remains unshaken.
Although her career in guiding sometimes conflicts with traditional expectations, she finds encouragement from her family, allowing her to flourish.
El Khativ envisions balancing her guiding career with family life, wholeheartedly embracing the excitement her job brings.
Her zest for life and infectious energy light up our group under the starlit expanse of Wadi Rum, where cherished memories are woven and barriers begin to fade.
El Khativ’s story, like those of many aspiring female guides in Jordan, shines as a beacon of hope, encouraging women everywhere to boldly step into the world and redefine their narratives.
Source: Euronews